Everyone knows that all media outlets have their own
agendas. They decide what they feel is most important to the people that
receive their messages, even if what they deem important is believed to be
otherwise by their viewers. They cherry-pick what ideas and events they feel
are most important and relevant to the interests of the people, but they also
have their own bias that aids in filtering the important events.
This bias is very heavily seen in political situations. What
one person does may be looked over completely by the media simply because of
their political affiliation, whereas something simpler is criticized endlessly
for the same reason. Additionally, in elections, they may decide to “peg”
someone as the victor even before all the votes are counted. This was most
evident in the Bush/Gore election, where different media outlets predicted Gore
to win, but Bush won the Electoral College. In short, the media always picks
what they want the public to see, whether or not it is truly important, and
their bias also causes their perceived importance of events to differ depending
on the situation and those involved.